Imaginative Contagion and Moral Corruption
The Proteus Effect describes how individuals’ attitudes and behaviour conform to those of the avatar they play as in virtual reality (Yee and Bailenson 2007; 2009; Waggoner 2009; Yee et al. 2009; Montola 2011). Participants assigned taller avatars behaved more confidently in a subsequent non-virtual negotiation task than participants assigned shorter avatars, in line with … Read more